This poster was a poster "standee" just outside of the Photo History museum in Vevey. This poster is informed by the International Style movement because of its use of photography, typographical grid, and sans serif type. It is also minimally informed by the object and photomontage movements. Its use of black and white photography can be traced to the photomontage era. But its simplicity and minimalist approach come from the object poster. The fact that the photo is also depicting a camera could also place it the object poster category.
The concept of this poster is to create interest in the museum and to get you to go inside. They try to accomplish this using a very powerful black and white photo.
The photo from a distance, we'll say 55 feet, captures your attention because you can't quite tell what it is. You go closer, say about 5 feet away, so you can make out what it is you're actually seeing. From 5 feet away you can tell its a figure holding some sort of camera devise. I actually took this figure for a woman until I got even closer, about 5 inches, and was able to make out that its actually a male . At 5 inches you are also able to better appreciate the abstract camera beneath the type.
I was attracted to this poster because of its simplicity of design. The typography is what grabbed my attention first. The overlapping type with different values but still able to see the font beneath and over. I liked that although the entirety of the words were not on the poster you were still able to "read" it. After grabbing my attention with its typography I was quickly drawn in by the stark powerful black and white photo. Because I was unable to ascertain what it was in the beginning I had to look closer to appease my curiosity.
They have very successfully used only black and white on this poster. If the designer had used color photography or even color at all the design would have lost its appeal. This design is very successful because it draws you in and arouses your curiosity. This curiosity will pull you into the musuem.