Poster #2- Go Vegan

I spotted this poster in Vevey, in a crowded area where lots of people are constantly walking. It is very large and positioned a little higher than eye-level. It stands apart from buildings, and it located next to a busy walking area off of a sidewalk.
I can see influences of a lot of different types of posters in this piece. It has influences of postmodern because of the blank, white background and it’s spontaneous, playful design. It can be linked to International Style because it uses photography instead of illustration as well.
The poster is an advertisement for Swiss Milk. It is an entire soccer team dressed in their uniforms waiting to milk a cow to drink. The poster is reminding you to drink milk and to buy Swiss Milk.
The entire poster is one large photograph with a small bit of text at the bottom. The design is very simple and organized.
From 55 feet away, you can see the large photograph and know what’s going on. From 5 feet away, you can read what it’s advertising, and from 5 inches- you can see detail of the photograph.
I was initially attracted to this poster because of the size of it and because it was located in so many different places around Switzerland, we saw it almost everywhere we went. The bright colors of the kid’s uniforms stand out against the white blank background. I think it is successful because it is seen everywhere and it’s a clever, aesthetically pleasing poster that appeals to a large amount of people. From kids to old people, I think the majority of people have seen this poster.