This poster was located in the hallway of the Caillers  chocolate factory along with a number of other posters.  It seems to me that this poster was once or is displayed in the window of a shop or cafe.  The poster was just at and above eye level.

This poster is of Postmodern style.  It is very playful, with a free style, with no lettering other than the chocolate labels.  It just tells the story by the illustration not by words. 

The concept of this poster seems to be making chocolate a child's dreamy desire and delight.  The look on his face and the candy bars floating above his head implies good thoughts. It functions in painting a pretty picture in the consumption of Caillers chocolate.  It displays a pleasant child desiring the chocolate and therefore inspiring a desire in those who see the poster.

This poster was painted.  It may not draw loads of attention from 55 feet away because the the subtlety in the colors, but the concept is still intriguing.  From 5 feet it is at it's peak of interest because you get the details in color and the concept.  At a 5 inch distance the colors flowing lead your eye to interests.

What attracted me was the way that the child really come out of the poster.  It seems to be a pretty successful poster although it does require your memory of chocolate since it does not show any directly.