This poster caught my eye in Sion with its bright vibrant colors. When I first saw it I immediately wanted to know what it was advertising so I went a little closer and realized that the poster was sponsored by Ikea.
This poster is definitely postmodern with its playful print and and colorful imagery. This poster does not follow any traditional Swiss poster rules. It is fun and funky with different bold shapes and shades popping out.
This poster advertises Ikea and it's creative and original pieces. This poster stands out and catches peoples attention, making them take a double check to see what the poster is advertising.
This poster uses the 55-5-5 rule because it really draws a viewer in from a far distance and makes them want to come closer to see what the bold font says and with closer distance you are actually able to see what company/store is advertising it.
I really think Ikea did a great job in grabbing the viewers atteniton. I think they did a good job in conveying the creative and bold style they have at their stores. I think viewers are able to see that right away from their poster.
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