De La Cuisine A L'usine

I found this poster along the shoreline by the gigantic fork in the lake in the town of Vevey. It was right across from a large pole full of painted posters in a regular old poster standee. At the time of viewing there was a small old man sitting on a bench looking quite lonely. I was attracted not to this poster because of the little old man, but because of the great contrast between the bright red and white. I would classify this poster as international style because of the simple design and the flush left rag right text. The object of the poster is to advertise fine food and cuisine. The large red shape draws the viewer in and connects them with the information and title in the upper right corner. From fifty five feet away the contrast between the red shape and the white background draws the viewer in and grabs there attention. From five feet away the finer details of the background picture is apparent, and the information in the upper right hand corner is more defined. From five inches away the advertisers on the bottom of the poster are more pronounced. I was drawn to this poster because of the colors and the background image. I thought it was successful because it elevates something as normal vegetables to high art, while giving off the impression that the companies products are better than the rest.