I found this poster leading me up the hill in Lausanne just straight up from the train station.  It was at eye level, almost standing like a person in a line up of posters.

This poster is of the Photomontage Artist era and style.  With the black and white photographs put into a collage with a red shape and white lettering it is very apparent.  

The concept of this poster seems to be proclaiming and displaying Switzerland's independence and possible rebellion against the European Union in a museum.  This poster functions as an advertisement catching the modern eye with the bold red and also moving emotions with photographs of powerful moments in history and thus encouraging attendance to this museum or event.

Two photographs and a computer collage are the means for producing this poster.

  The red arrow like shape with contrasting white lettering draw attention from 55 feet away.  From a 5 foot distance the photographs in general hold a persons attention. From 5 inches away the faces and details in the photographs catch and keep interest.

What attracted me to the photograph was the contrast of red with black and white as well as the imagery in the upper photograph. I think this poster was a success because it seems to bring about curiosity by displaying a glimpse of what it is advertising, it provokes emotion from the events displayed, as well as draws in the people of today by adding the bold red shape .