I found this poster in the hallway of the Cailliers Chocolate Factory. It was on the way to the room where the process and materials that go into chocolate making was explained to us. It was eye level with all of us walking by. Everyone was able to take our time looking and taking pictures of the posters in that hallway.
I would say that this poster was influenced by the early Swiss Travel posters era because it is an advertisement for Switzerland's chocolate. The silhouette picture of the lady is overlapped with a chocolate bar and there is a lack of rules which shows post modern influences.
The concept of this poster is to give a more adult attraction to chocolate. The beautiful lady is in the background, so it gives a more romantic feel to the poster. It also sends a message that chocolate is more important or satisfying than the woman.
The image must have been produced by photo montage. The lady is a painting then an image of the chocolate bar was put over top.
This poster would be attractive from 55 feet away. We saw the poster from 5 feet away and it was interesting. You could go 5 inches from the poster and still be interested in how the writing is gold tinted and the flowers have distinct pedals.
What attracted me to the picture was the stark contrast (but somehow obvious connection) of the beautiful lady and the chocolate bar. I think that this poster would be successful because it catches a persons eye and makes you crave chocolate. Yummy!
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