I saw this poster in Thun on our walk to the panorama exhibit. This poster is an object poster because of it's minimalistic design, limited color palette and use of type and focus on a single object. It's purpose seems to be an advertisement for a hobby shop from what i can tell, which i feel fits the theme of the ladder being a symbol of construction. It's minimalistic approach is what originally drew me to this poster, it was positioned between two posters that were very busy and i felt that the clutter of those posters made the simplicity of this one stand out even more. the overall color of this poster is a dull leaf green which is complimented by the small bits of red accents in the ladder. in terms of the 55-5-5 rule this poster isn't one of the better examples because it is so simplistic, from far away you can tell it is a ladder and upon coming closer the only information that is really gained is the store stamp on the bottom right and the finer details within the ladder.