This poster i found while wondering around town in zermatt. it was located on a standee next to a swiss army knife store on the main street through the village.
This poster was most influenced by the object poster style. The cleanliness of the poster itself and minimal imagery presented is the biggest give away. Along with that, there is the clean cut type that is present. It required very little text to get the point across and i think it does a very successful job advertising the knife without adding any unnecessary text.
I saw many object posters in this town and was attracted to this one because of the contrast of the red black and white color but also the abstractness of the object itself. Although it is the only imagery present, the way it is presented makes you want to look at it a little longer.
-Sarah Webb
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