Sunday, June 22, 2008

chocolate


       This poster was displayed inside along the hallway wall of the Caillers chocolate factory.  It was just at or above eyes level. It seems that this poster was once displayed out in the window of a shop or along a city street.
       This poster has elements of Early Swiss Posters because of the patterned clothing and figure style.  This poster also displays elements of the Post Modern Poster with it's originality, blank white background, and fancy cursive writing followed my a standard all caps lettering.
       The concept of this poster is simple and cute. It is showing that the giving and tasting of chocolate is a delightful experience.  It is showing a simple clear display of two nicely dressed girls probably looking respectable in society at the time and therefor making it a the fashion to consume this chocolate.  The function seems to appeal to an appetite for chocolate, but also a social and emotional state of ease.
       This is a painting in a collage form because it is simple two figure subject placed on a completely white background.
       The poster did catch my attention from a far distance away and was still interesting at 5 feet. It wasn't as interesting at 5 inches because of the simplicity of shapes and colors, but at the same time it holds you because of the strong contrast.
       What attracted me to this poster was the stark white background, the clothing and hair styles of the little girls, and the clarity of the poster in content and concept.  I think this poster was very successful. It made me feel that eating a piece of Caillers chocolate could be just a bright, cute, and simply delicious experience and anyone including sweet little girls will enjoy it.

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