Poster #1- Ray-Ban Mama

This poster is currently residing in Leysin, one street down from the Hotel Au Bel Air on the same side as the Swiss–Rent-a-Sport. It is positioned at eye-level on the wall of a building connected to the Rent-a-Sport.
The poster design is very simple- a photomontage. The whole poster only has one picture accompanied by the words, “Never Hide”. Both the text and the photograph are done in black and white. The advertising brand Ray-Ban stands out in the corner of the poster by the bright red and white lettering. I can also see influences of International style because of the use of photography instead of illustration.
The concept is attraction. There are many things being used to advertise this. The woman is obviously female and attractive. She is appealing because of what she looks like and what she is doing- working on a car AND she happens to be wearing Ray-Bans. This poster appeals to most men, and some woman, and people that like sunglasses.
From 55 feet away, it attracts the eye because of the giant text and the scantily clad mechanic. The text being black and white also makes it stand out. From 5 feet away it still keeps your attention because of the organization/structure and it not being too chaotic or distracting.
Its simplicity and boldness attracted my attention to the poster. I think it is successful because of its appeal to men, by putting the woman doing non-traditional mechanic work in barely any clothing while wearing Ray-Bans and its simplistic/classic design.