My first poster is an advertisement for the Kuntsmuseum Bern, the “Intermezzo: Die Sammlung in Bewegung” exhibit. Translated it means “a collection of movement”. I found it while walking along the banks of Lake Thun in a poster standee. It was created after and influenced by the international style. It has a definite grid like layout, and basic sans serif typeface. There is nothing to flashy or complex about the poster. It is a museum advertisement, which compares and contrasts the subjects of an old painting to subjects in modern day. A comparison of movement through time and through changing ideals. It contains a mixed media of photography and painting. The 55-5-5 rule isn’t so apparent in this case. But I do think it definitely grabs your attention by having similar, but at the same time quite different pictures on top of one another. The title being in a bright orange in the center also helps to catch your eye. At five feet you definitely do see the comparison. And at five inches all you gain really is the name of the exhibit and museum. I think it is successful because it draws you into at least see what it is advertising. And it ties the modern in with the old to draw both crowds in.


This poster didn’t make a whole lot of sense to me but it did grab my attention. It was also along the banks of Lake Thun on a poster standee. It is an advertisement for the Lost Paradise, “the View of and Angels”, exhibit in the Zentrum Paul Klee Museum. It screams postmodern because of the centered type, layering effect, and complex way of presenting the information. Also, it uses a conceptual way of actually using the letters. You know it is a “d” even though the hole is filled in. A collage of different media is used to create a busy background. I was first attracted to it because of the bold bright type, which takes up most of the space, and because of the way they broke up the words. They use a very subtle design in the background as well. I think it was mildly successful is attracting you to it but it is a bit of a let down as to what it is advertising. You only figure out it is an exhibit by reading the name of the museum on the very bottom. They could have done more to explain it.





The last poster is actually my favorite. I found this along a busy street in Vevey, right outside the train station. It was on its very own poster standee. It is a photograph of two helmets put together. It is a public service announcement to “Wear your helmet or pray”. It is definitely influenced by the object poster movement. It is extremely minimal. It is on a stark white screen, with very thin writing and only the helmets on the bottom. It is very clear-cut and gets to the point. The first thing that caught my attention were the helmets. I could tell what they actually were. At first I thought it was an orange, but upon further investigation I realized what is actually was and what they were trying to make it look like. Hands, praying. And then once you were right up to the poster you could read the type and it all made sense. It thought it is extremely clever and creative. It brings a lot of attention to the message and is one of those things that will pop into your head from time to time. It is a great safety reminder. Very successful.