This Poster was found outside of a natural science museum in Sion, down the street form the Tourbillon Castle. Ut was hung with other posters for the same museum along the wall at eye level. The poster implements Postmodern style, with its sans serif fond in its speratic nature. The elements contrast with color, the green of the font and the pinks of the flower and butterfly. the poster also only has two font faces, the headline font, which contrasts with the stylized subheading font. the point of the poster was to inform passerby's about the exhibit going on in the museum. The exhibit is all about bio-diversity which is shown well within the poster by the imagery. The randomness of the imagery is complementary to the stability of the type, which then leads to a more successful poster. The poster catches the viewers attention from fifty five feet with its bright colors. From five feet away the website and dates of the exhibit is visible. and the details of the background imagery is more apparent. From five inches away the address of the museum and other information about the exhibit is seen, along with the finer details. I was attracted to this poster because of the hot punk of the flower and the green of the text. Also, it was positioned on a neutral creme colored wall and the contrast of the poster was what really caught my attention.
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