This poster was created by the amazing Claude Kuhn this year for the Natural History Museum in Bern. I actually saw this one right outside the Einstein Museum with a herd of other posters. Most of Claude Kuhn's style is post-modern because he doesn't play by the rules, he's spontaneous and layered. I love his poster's because there are so many different layers. This one is intriguing because from fifty five feet away you only see the rich colors and bug on this poster. From five feet away you start to realize that more than one critter is on this image. Once you get to five inches away you realize what the poster is about. Claude always uses bright rich colors and great compositions to draw you in. But his text is usually small and intimate. The function of this poster is used very well it advertises for the museum. It corresponds very well with this composition. The reason I was so attracted to this poster is the colors and the image within a image.
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