This poster was side by side with the “Le Chateau De Nyon Exposition Temporaire” poster, located on a suburban street in Nyon. I found this poster as I was wondering around the town after visiting the Léman Museum. I was attracted to the poster because of the imagery scale and its hard-to-miss eye level position. This poster is an example of both International Style as well as Postmodern Poster influence. The International Style is easily seen in the type. The font is placed in a grid that is flushed left and ragged right. This is generally typical of the International Style, however, some of the rules have been broken and the typeface is a serif font instead of a sans serif. The imagery in the poster could be influenced by both Photomontage and Postmodern style because it is a photo collaged with an illustration. It also has a layered look to it with one image on top of the other showing more of the Postmodern side. The concept behind this poster is to let people know that the Roman Museum of Nyon is featuring a garden exposition. Perhaps the image in the very background is an example of the garden that will be shown. The foreground image is a Roman statute, emphasizing that the exposition is located at the Roman Museum. One weak point in this poster is the lack of any type/image relationship. It looks as if the type was just placed on top of the image without much thought. One positive part of the design is the 55/5/5 rule. I think this rule applies in this poster because the big image of the statue attracts the attention of the viewer from far away. From five feet away the viewer is able to view the lighter garden image in the very background, as well as the border of flowers located on the top of the poster. From 5 inches away the small type can be read and the viewer can get a closer look at the details in the images. I was attracted to this poster because of the scale and center positioning of the floating statue head. It was unique enough that it made me wanting to know more. Overall, I feel this poster was successful in advertising for the Roman Garden exposition.
Wednesday, June 18, 2008
Musée Romain De Nyon
This poster was side by side with the “Le Chateau De Nyon Exposition Temporaire” poster, located on a suburban street in Nyon. I found this poster as I was wondering around the town after visiting the Léman Museum. I was attracted to the poster because of the imagery scale and its hard-to-miss eye level position. This poster is an example of both International Style as well as Postmodern Poster influence. The International Style is easily seen in the type. The font is placed in a grid that is flushed left and ragged right. This is generally typical of the International Style, however, some of the rules have been broken and the typeface is a serif font instead of a sans serif. The imagery in the poster could be influenced by both Photomontage and Postmodern style because it is a photo collaged with an illustration. It also has a layered look to it with one image on top of the other showing more of the Postmodern side. The concept behind this poster is to let people know that the Roman Museum of Nyon is featuring a garden exposition. Perhaps the image in the very background is an example of the garden that will be shown. The foreground image is a Roman statute, emphasizing that the exposition is located at the Roman Museum. One weak point in this poster is the lack of any type/image relationship. It looks as if the type was just placed on top of the image without much thought. One positive part of the design is the 55/5/5 rule. I think this rule applies in this poster because the big image of the statue attracts the attention of the viewer from far away. From five feet away the viewer is able to view the lighter garden image in the very background, as well as the border of flowers located on the top of the poster. From 5 inches away the small type can be read and the viewer can get a closer look at the details in the images. I was attracted to this poster because of the scale and center positioning of the floating statue head. It was unique enough that it made me wanting to know more. Overall, I feel this poster was successful in advertising for the Roman Garden exposition.
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