INTERLAKEN: This poster was placed in the Murren train station at eye level of the passengers leaving or arriving at the station. It is a classic example of the Early Swiss Travel posters of the early 1900's. It is a reproduction of the original poster, that was probably a litho print. Then it served to boost tourism from all over the world. Today with the ability of amazing photographs it's function has changed. It reminds the viewer of the history of the area and that it still attracts people today for the same reasons it did over a hundred years ago. The poster attracted it's viewer then and now with the scene of natural beauty, and upon closer inspection the viewer was rewarded with information concerning the location of the the beauty, and given a chance to enjoy the pleasant artwork of the poster. I was attracted to the poster because of the sense of antiquity it portrayed about the area. It reassured me that I wouldn't find this beautiful place destroyed by gross modern development and out of place architecture. It is a place of little change where the main focus is still the natural beauty of the area. It is a success if the poster has the ability to make other viewers feel the same way as me.
PAUL KLEES ZAUBERG
ARTEN: This poster stands in a row with other posters in front of the Natural History Museum in Bern. It is a high traffic area in the museum district with a large fountain nearby. It is a postmodern poster that has an unusual type face that from a distance appears to be fuzzy. In the background there are leaflike designs which make sense because Zaubergarten is German for Magical Garden. The bright green color of the text and the unique stitched look of the type is what attracts the viewer. As the viewer comes closer the background begins to show depth, design, and color. It is some of Paul Klees artwork. The viewer really then starts to get a sense of this "Magical Garden". To me it seems like the garden that might be a little creepy. This sense of a garden with some secrets might also serve a
s some of the attraction to the poster, and spark interest in the exhibit. The poster functions to inform the public about the Museums exhibit of Paul Klees artwork. I think it is successful because of it's use of a unique type face, and also because of the complementary color differences between the background and type.
OPEN AIR CINEMA MARTIGNY: This is not your normal sized poster. It is actually a billboard that stands right in front of the place that it is advertising. It is aimed at motorists traveling on the main road which passes by the cinema. It is influenced by postmodern design principles. The type is fluid and looks like it could have been done by a giant with a large sharpie marker. It advertises the cinema which is actually an ancient roman amphitheater. The billboard shows two cows fighting at night in an arena filled with onlookers. I image it is showing the final cow fights which are held in the amphitheater in the fall. The size of the billboard allows the motorists to read the information from a good distance away and then enjoy the scene shortly as they drive by. It is kept simple for this reason. The poster needs to be able to grab the attention of the viewer and give enough information, but not too much due to the length of time the driver has to read it before passing it by. The red behind the text really contrasts the green mountainside, and the black and white illustration is easily understood. I think the billboard is successful at catching the attention of drivers and reminding them of the upcoming social event.
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